Digital Advertising: PPC (Pay-Per-Click)
You probably already know how search engines like Google, Bing and Yahoo work and how SEO and SEM can help your website get a higher ranking. Well, sometimes even the best SEO strategy is just not enough to get you on the first page. The keyword that you want to optimize for could have some really tough competition makes it incredibly difficult to show up in the top search results.
That’s where PPC comes in!
Basically, even if your SEO is not quite strong enough, your link can STILL appear on the search results page thanks to PPC Ads. And because you only PAY PER CLICK, this form of advertisement is VERY effective. Think about it: Only people interested in your offer will click on the ad. And you only pay for these RELEVANT visitors. Now compare this to traditional advertising: Do you also just pay for people who have ACTUALLY READ your newspaper ad or followed up after hearing your radio spot? Notice the difference?
At this point, you’re probably thinking that you can manage this PPC thing yourself and easily get more customers. But here comes the tricky part: Do you really know what keywords you should optimize the campaign for? When should you start the campaign and when should it be stopped? Do you know how much money to invest to actually get results? What’s the deal with bidding and why is it tied to my site’s quality score?
We treat each and every client differently because, to us, online advertising is not plug and play. Digital campaigns should be customized to the client’s specific needs.
This is where Kulture comes in
Our PPC strategies not only involve keyword research, scheduling and budgeting, but we can also help with the right ad copy, landing pages that convert and the overall campaign settings. We constantly track, analyze and evaluate all active campaigns and continually refine and improve the results.
Do you have time for all of this? Wouldn’t you rather spend your time focused on your actual business and not the business of getting more business? Isn’t it better to simply entrust this to a team with over a decade of pay per click experience?