We’ve been working with the Don Hewlett dealership in Georgetown for a few months and have big plans for 2018. Helping them launch their Xpress Oil Change Plus business is one of the larger projects we’ve been helping them with. We created their logo, designed graphics and promotional materials, shot photographs, and built their website.
The Road Warrior Foundation provides adventures to military veterans by empowering them through challenges that honor their service. This is the fourth year of the operation but one component has been missing — the ability to tell their story. In other words, explaining to people what the foundation is all about and why they should donate.
About 16 years ago, a young couple from Florida decided to take a chance. They left their home in the United States to move to Nicaragua to start a new chapter in their lives. In the years since, Lance and Kristen Moss have built a successful business called Surfari Charters. Their story is an amazing one, and Kulture wanted to tell it.
For businesses that have in-house digital marketing departments, they’re finding more and more that the positions are tough to fill. As the online segment of marketing continues to evolve and grow, finding skilled talent is hard. And it is only going to get harder.
The days of playing it safe are gone. Companies that take a stand are resonating with consumers and companies that are afraid to offend anyone are losing out. According to YouTube, cause-related ads have grown by 4 times over the past 5 years.
Purpose-Driven Marketing Leaves an Impression
Companies have been embracing a variety of issues including healthy living, safe driving and women’s empowerment. Brands like Procter & Gamble and Nike have found that embracing this strategy doesn’t just generate impressions, it also leaves an impression.
It would be an understatement to say that the opportunity to capture the 2017 Road Warriors ride from Austin to Charleston was exciting. We were thrilled to be able to help document this incredible story of the Road Warrior Foundation along with these amazing BRP Can-Am Spyder machines.
The Road Warrior Foundation was formed in December 2013 by two friends looking to make a difference in the lives of soldiers who weren’t as lucky as they were. After meeting at the Air Force Academy in 1997, Steve Berger and Craig Anders have been best friends ever since. They went to school together, attended pilot training together, and served together. In 2013, they began brainstorming ways to make a difference for their fellow service members. They recognized the need to find a way to help out those who were injured while serving. They wanted to start an organization that wasn’t a “big business.” They wanted little overhead to ensure that all resources went where they were needed most — directly to veterans.
Road Warrior Ride – Day 0
At some point in almost every client meeting, one of us brings up the fact that they should look at YouTube as their brand’s television channel for creative advertising. It’s always on and it’s available everywhere. If a business can harness that power and learn how to capture and hold people’s attention, the opportunities are endless.
Concepts Unlimited (CU Advertising) is a leading ad agency specializing in branding, marketing and long-term relationships with credit unions across the United States. They’ve won over 500 industry awards in their 35+ years and were in need of a website redesign. We met with them and came up with a plan to refresh their online presence.
Capital Otolaryngology offers ENT procedures to the greater Austin area. We’ve produced many otolaryngology procedure videos for them over the last year. The first video that we shot for them was for balloon sinuplasty. It really helped for potential patients to see what the procedure entailed.
Concepts Unlimited is a credit union advertising agency in Austin, Texas. With a deep background in the banking and credit union worlds, CU Advertising has offered their unique experience and insight into these financial regions for over thirty-five years.