Purpose-Driven Marketing is on the Rise

Purpose-Driven Marketing is on the Rise

The days of playing it safe are gone. Companies that take a stand are resonating with consumers and companies that are afraid to offend anyone are losing out. According to YouTube, cause-related ads have grown by 4 times over the past 5 years.

Purpose-Driven Marketing Leaves an Impression

Companies have been embracing a variety of issues including healthy living, safe driving and women’s empowerment. Brands like Procter & Gamble and Nike have found that embracing this strategy doesn’t just generate impressions, it also leaves an impression.

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Kulture Rides with the Road Warriors

Kulture Rides with the Road Warriors

It would be an understatement to say that the opportunity to capture the 2017 Road Warriors ride from Austin to Charleston was exciting. We were thrilled to be able to help document this incredible story of the Road Warrior Foundation along with these amazing BRP Can-Am Spyder machines.

Steve Berger and Craig Anders - Founders of the Road Warrior Foundation
Steve Berger and Craig Anders – Founders of the Road Warrior Foundation

The Road Warrior Foundation was formed in December 2013 by two friends looking to make a difference in the lives of soldiers who weren’t as lucky as they were. After meeting at the Air Force Academy in 1997, Steve Berger and Craig Anders have been best friends ever since. They went to school together, attended pilot training together, and served together. In 2013, they began brainstorming ways to make a difference for their fellow service members. They recognized the need to find a way to help out those who were injured while serving. They wanted to start an organization that wasn’t a “big business.” They wanted little overhead to ensure that all resources went where they were needed most — directly to veterans.

Road Warrior Ride – Day 0

 

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YouTube’s Playbook for Creative Advertising

Let Kulture Digital Shoot Your Brand Video

At some point in almost every client meeting, one of us brings up the fact that they should look at YouTube as their brand’s television channel for creative advertising. It’s always on and it’s available everywhere. If a business can harness that power and learn how to capture and hold people’s attention, the opportunities are endless.

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