Purpose-Driven Marketing is on the Rise

Purpose-Driven Marketing is on the Rise

The days of playing it safe are gone. Companies that take a stand are resonating with consumers and companies that are afraid to offend anyone are losing out. According to YouTube, cause-related ads have grown by 4 times over the past 5 years.

Purpose-Driven Marketing Leaves an Impression

Companies have been embracing a variety of issues including healthy living, safe driving and women’s empowerment. Brands like Procter & Gamble and Nike have found that embracing this strategy doesn’t just generate impressions, it also leaves an impression.

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YouTube’s Playbook for Creative Advertising

Let Kulture Digital Shoot Your Brand Video

At some point in almost every client meeting, one of us brings up the fact that they should look at YouTube as their brand’s television channel for creative advertising. It’s always on and it’s available everywhere. If a business can harness that power and learn how to capture and hold people’s attention, the opportunities are endless.

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