For businesses that have in-house digital marketing departments, they’re finding more and more that the positions are tough to fill. As the online segment of marketing continues to evolve and grow, finding skilled talent is hard. And it is only going to get harder.
The days of playing it safe are gone. Companies that take a stand are resonating with consumers and companies that are afraid to offend anyone are losing out. According to YouTube, cause-related ads have grown by 4 times over the past 5 years.
Purpose-Driven Marketing Leaves an Impression
Companies have been embracing a variety of issues including healthy living, safe driving and women’s empowerment. Brands like Procter & Gamble and Nike have found that embracing this strategy doesn’t just generate impressions, it also leaves an impression.
At some point in almost every client meeting, one of us brings up the fact that they should look at YouTube as their brand’s television channel for creative advertising. It’s always on and it’s available everywhere. If a business can harness that power and learn how to capture and hold people’s attention, the opportunities are endless.