Rambler Wheels Digital Marketing Plan

Rambler Wheels is a small company who found a big need and filled it. They spent years designing and refining the perfect wheel system for YETI coolers. They sell two models, one for all-terrain and one for beach use. They also sell complete packages with various YETI coolers and the Rambler Wheel systems. We helped them redefine their branding by creating a new logo, updating their photography, building a new e-commerce website, shooting videos and launching digital advertising campaigns.

First Step: Refresh the Branding for Rambler Wheels

Before taking photos or starting the website, we thought that the Rambler Wheels logo needed to be updated. A cleaner, crisper font was the key to modernize the brand.

Second Step: Develop the New Rambler Wheels Website

With the branding established, we designed and developed a completely new website for Rambler Wheels. We added engaging photos and copy to inform potential customers and then made it extremely easy for them to complete a purchase. We integrated multiple calls to action and made it simple to contact Rambler for questions or support.

Check out the Rambler Wheels website.

Third Step: Integrate e-Commerce into the Website

Utilizing WooCommerce and WordPress, we built a custom online store to sell Rambler Wheel systems, parts, packages with YETI coolers and YETI products. We integrated PayPal and Stripe for payment gateways and set up a complex shipping system.

Final Step: Tell The World They Need Wheels for Their YETIs

Once the website was launched, it was time to shoot some promotional videos and to build the digital campaigns to tell everyone about Rambler Wheels. Working closely with the client, we decided to focus on AdWords, Facebook and Instagram. We continue to monitor the campaigns and reallocate the budget to produce the best results.