Let’s Talk About SEO (Search Engine Optimization)
A lot of people think it’s some kind of crazy magic, but that’s simply just not the case. Just take a look at it from your perspective: What do YOU do when you want to find something on the internet? You search for it, right? And then you click on one of the top links on the first page of the search results. In fact, more than 90% of visitors will behave in precisely the same way.
Ever wonder how those web pages at the top of your search results got there? It’s because they were Search Engine Optimized.
Exactly how search engines like Google, Bing and Yahoo work is incredibly complicated and a closely guarded secret, but the main principles are known. They are based on two main factors: Keywords and links.
Let’s focus on keywords first
Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title, URL or headings. But you have to be careful: Quality over quantity should always be the rule of thumb. Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence (called keyword stuffing) instead of focusing on quality content first.
Basically, there are no shortcuts to good SEO. Your site MUST have quality content that is well written and authoritative.
And how about the links?
Websites that link to your site basically vouch for you and tell the search engines that you are a good source of authoritative content. But again: Quality over quantity! Links from irrelevant sites and link farms will not help you get a better rank and could possibly harm you in the long run.
Ready for an Audit?
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
Have SEO Questions?
- What is On-Page SEO?
On-page search engine optimization is all about the content and how the content is laid out. This includes using effective keywords, attention-grabbing page titles (of the correct length), relevant meta descriptions, alt tags on images and more.
- What is Off-Page SEO?
Off-page search engine optimization focuses on the website’s perceived authority. Since it’s your business, you think your website is the most important site on the internet — But what does Google think? In order to impress Google, a website needs quality backlinks, a strong social media presence, business directory listings (Yelp, Google My Business, etc) and more.
- What is Search Engine Marketing (SEM)?
Search engine marketing is the combination of SEO and PPC (Pay Per Click) advertising. It incorporates paid advertising with an SEO plan to increase your website’s exposure on search engine result pages (SERPs). When we talk about your website showing up for your targeted keywords, we always say that you want to own the first page. That means your website should show up multiple times in both the paid sections and organically.
Let’s talk about your SEO!
Now, what we’ve just talked about provides a basic introduction to SEO. In reality, it’s not a simple task, and you’ll definitely need someone knowledgeable to help you with it. We will develop a custom search engine optimization strategy specifically for your business: Identify the right keywords, write friendly site code, and figure out the best linking tactics. But most importantly, we’ll help you find ways to provide high-quality content for BOTH your visitors and for the search engines.