Your website is the foundation of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is to turn these visitors into customers — in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if you can’t turn them into CUSTOMERS.
So the better your website is designed, the more visitors are CONVERTED into your customers — and it doesn’t really matter whether you sell consumer products online, provide local services or build houses.
Many people call themselves web designers, and without much planning, they will be happy to create a website for you — with lots of information, photos, contacts — but is that the way to turn the visitors into your customers? Is that what you need? And the answer is simple: NO!
Web design is the foundation upon which the digital presence of a business is built. Like a home, if that foundation is not rock-solid, then everything else is going to suffer.
You need someone serious about web design
That’s where Kulture Digital comes in. Since your website is the foundation of your digital presence, we basically plan and build your site like a building. We follow a 7-phase web design process:
Phase 1: ANALYSIS
The first step is always about information gathering – identifying things like the website purpose, goals and target audience.
Phase 2: PLANNING
A plan includes a definition of the site map, structure and technologies that we’re about to use.
Phase 3: DESIGN
Besides the overall visual style of the site, we also focus on the usability of the user interface for the best possible user experience. With over 50% of internet traffic via phones, your site must be responsive – which means that the site RESPONDS to the screen size of the device that you are viewing it on.
Phase 4: CONTENT
A very important part of the process is choosing the right copy, photos and videos – all optimized not only for your visitors, but also for search engines. We can either work with assets that you have or create it all from scratch.
Phase 5: DEVELOPMENT
Phase 6: TESTING
We test all the technical features, like code and scripts, compatibility with major browsers, but also we ask ourselves if the website really fulfills its purpose.
Phase 7: DEPLOYMENT
After we launch the site, our job is definitely not done yet! We always monitor what’s happening after the start, enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you along with SEO and digital advertising for the site.
You can hand-craft the most beautiful website, but if it’s not on a solid base, the full potential will never be reached. A proper digital foundation requires solid code, properly optimized photos, scalable design and a responsive, mobile-first layout that converts.
Web design is a very complex process
We take web design seriously because it’s such a vital part of a business’s online presence. There’s a ton of work done “under the hood” to make sure that the site is set up correctly and to ensure it will be able to grow with the business. We believe that a strong foundation is CRUCIAL to the digital success of any business.