Web Design

 

Web Design

Your website is the foundation of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is to turn these visitors into customers — in marketing terms, this is called CONVERSION. A bad website will basically cause you to waste money on other marketing methods. Because you don’t need more VISITORS if you can’t turn them into CUSTOMERS.

So the better your website is designed, the more visitors are CONVERTED into your customers — and it doesn’t really matter whether you sell consumer products online, provide local services or build houses.

Many people call themselves web designers, and without much planning, they will be happy to create a website for you — with lots of information, photos, contacts — but is that the way to turn the visitors into your customers? Is that what you need? And the answer is simple: NO!

Kulture Digital is serious about web design

Web design is the foundation upon which the digital presence of a business is built. Like a home, if that foundation is not rock-solid, then everything else is going to suffer.

You need someone serious about web design

That’s where Kulture Digital comes in. Since your website is the foundation of your digital presence, we basically plan and build your site like a building. We follow a 7-phase web design process:

Phase 1: ANALYSIS

The first step is always about information gathering – identifying things like the website purpose, goals and target audience.

Phase 2: PLANNING

A plan includes a definition of the site map, structure and technologies that we’re about to use.

Phase 3: DESIGN

Besides the overall visual style of the site, we also focus on the usability of the user interface for the best possible user experience. With over 50% of internet traffic via phones, your site must be responsive – which means that the site RESPONDS to the screen size of the device that you are viewing it on.

 

Phase 4: CONTENT

A very important part of the process is choosing the right copy, photos and videos – all optimized not only for your visitors, but also for search engines. We can either work with assets that you have or create it all from scratch.

Phase 5: DEVELOPMENT

Here we actually CREATE the website using HTML, CSS, PHP, javascript, databases and other technologies.

Phase 6: TESTING

We test all the technical features, like code and scripts, compatibility with major browsers, but also we ask ourselves if the website really fulfills its purpose.

Phase 7: DEPLOYMENT

After we launch the site, our job is definitely not done yet! We always monitor what’s happening after the start, enabling us to fix any possible deficiencies. And if you want, we can also manage the future maintenance and updates for you along with SEO and digital advertising for the site.

Web design is a complex process but Kulture Digital can help

You can hand-craft the most beautiful website, but if it’s not on a solid base, the full potential will never be reached. A proper digital foundation requires solid code, properly optimized photos, scalable design and a responsive, mobile-first layout that converts.

Web design is a very complex process

We take web design seriously because it’s such a vital part of a business’s online presence. There’s a ton of work done “under the hood” to make sure that the site is set up correctly and to ensure it will be able to grow with the business. We believe that a strong foundation is CRUCIAL to the digital success of any business.

Do you share our passion for high quality websites? Let’s get in touch!

Read about some of our Web Design work:

Xpress Oil Change Plus Branding and Website

We’ve been working with the Don Hewlett dealership in Georgetown for a few months and have big plans for 2018.
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Xpress Oil Change Plus Branding and Website

Concepts Unlimited Website

Concepts Unlimited (CU Advertising) is a leading ad agency specializing in branding, marketing and long-term relationships with credit unions across
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Concepts Unlimited Website

Harrison-Pearson Website

Harrison-Pearson is one of the oldest real estate firms in Austin. They have been providing expert Austin area real estate
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Harrison-Pearson Website

Park Place Finance Website

Make no mistake, there’s a lot involved in getting a mortgage loan. This is why Park Place Finance does the
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Park Place Finance Website

Office Lobby Signs Website

Office Lobby Signs provides creative and custom branding signs for companies across America. They specialize in interior branded artwork for
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Office Lobby Signs Website